ALBA Step Up

The recycling program needed better retention and clearer incentives for repeated community participation.

• Built QR-driven user journeys for scanning, rewards, and recycling activity tracking.
• Implemented robust app-state and API synchronization for reward consistency.
• Optimized interaction flows to lower user friction during scan and redemption steps.

• Made recycling participation easier through a mobile-first reward experience.
• Improved feature discoverability for key engagement actions.
• Supported scalable rollout for community sustainability campaigns.